Explained: New Zealand Possum Fur
What are possums?
Possums are the size of a large cat, have bushy tails, fox-like ears and thick, soft fur. Originally native to Australia, the brush tailed possum was first released in New Zealand in 1837 to establish a fur industry. While well intentioned, this decision has since plagued New Zealand as their populations quickly spiraled out of control.
How do possums affect New Zealand?
About 80 million possum cause damage to New Zealand's lush forests and native birds, including our beloved nation icon, the Kiwi. Possums are a threat to the New Zealand plants and species. Feeding mostly on leaves, they are attracted to eating the new growth of plants, but will also prey on insects, eggs, chicks and flowers.
The Department of Conservation (DOC) protects New Zealand's natural and historic heritage. DOC works with the New Zealand possum fur industry to find a balance between fur recovery and possum control. DOC supports fur recovery, but also works to ensure that nature conservation is a priority.
What is special about possum fur?
Requiring no factory or chemicals to produce, possum fur is a self-replenishing, natural product. Possum fur is a highly durable fibre. It has a hollow structure, which contains air pockets to capture air and create warmth. It is incredibly lightweight, and natural non-allergenic and biodegradable.
A second life is given to the possums by using their fur in garments, accessories and homewares. A second chance is given for New Zealand landscapes and native animals.
